888 Online Casinos Taking To London Taxi Cabs

A new and innovative marketing scheme has been launched in the online casino industry as 888.com's online gambling operations can now be found advertised by way of London's taxi services. Not only have taxi cabs in London become mobile billboards for the online casino industry, taxi driver's will do their own advertising by word of mouth.

The marketing agency behind the new idea, Taxi Promotions UK, revealed that the recent advertising campaign of 888.com and its many online gambling venues has resulted in 375 of London's taxi cabs boasting online casino logos on the side of each vehicle. To advance the marketing one step further, drivers of 10 of these taxi cabs will engage in word-of-mouth advertising by attempting to strike up a conversation with their passengers regarding online poker. Should a passenger respond affirmatively to the conversation, the driver will not only speak of the highlights of 888.com online casinos, but will also present a sign-up bonus coupon worth £10.

The taxi drivers selected for this task are being deemed 'ambassadors' to 888.com by Taxi Promotions UK, which currently plans to expand the marketing idea into a "Word Of Mouth Taxi" unit.

"The driver can choose what he wants to point out,” stated Asher Moses, the advertising company's managing director. "It’s not a hard-core sales talk, it’s sort of a subliminal talk."

Moses believes this campaign to hold great potential, as the average taxi ride lasts 16 minutes, with drivers averaging 40-60 fares per day. The company is currently training more taxi drivers to advertise in this manner, and expects to have as many as 300 drivers involved by the end of 2008.

888.com marketing director, Matt Robinson, revealed that the online gambling company has spent about half a million dollars on the marketing campaign, and plans to double its efforts next month with the scheduled introduction of a new online bingo site.