Bodog Online Gaming To Market In China

While China does not yet allow legal online gambling, Bodog is anticipating this to change in the near future, turning their marketing campaign in that direction. Bodog Online Poker and Bodog Online Casino have integrated new Chinese web sites to accommodate players from China.

The new ad campaign from Bodog targeting Chinese players will feature Chinese-Canadian Team Bodog Poker Pro Evelyn Ng. The marketing materials are set to appear in both print and online media.

Calvin Ayre, founder and CEO of Bodog stated, "2008 is a big year for the Chinese and Bodog. We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best."

Many online gaming companies have already begun targeting the Chinese market, anticipating the regulation of online gaming in the country. China is considered a virtually untapped market with a massive population, well worth the efforts of campaigning for top position this early in the game.

Ayre proclaimed Bodog's intentions to become the new Macau in China, "Stanley Ho watch out! Bodog wants to be known as the Macau of the online world. With the best games, top customer service and the innovation to bring the most exciting entertainment to our Chinese customers, they don't need to look to Macau or Las Vegas."