Victor Chandler Redesigning Sportsbet Site

Victor Chandler has now partnered with the digital communications company Reading Room to help the online gambling group redesign its sportsbetting site.

The goal is for Reading Room to finish the makeover on the main Victor Chandler site in time to re-launch it before the beginning of the Euro 2008 soccer schedule in June.

"Reading Room's creative approach to their pitch combined with an obvious enthusiasm for usable transactional design put them head and shoulders above the competition," said Victor Chandler Chairman.

VC is hoping the newly designed site will attract new players to bet on the soccer games all the while keeping their loyal racing clients.  The new site will feature state of the art designs that will capture the excitement of online betting as well as position Victor Chandler at the top of the sportsbetting industry.

CEO of Reading Room, Margaret Manning said, "The highly transactional processes and information rich content of betting sites tend to lead to saturated and intimidating interfaces that do little to educate or inspire new users."

She added, "Reading Room's combined strengths in creative and usable design make us ideally suited to the challenge.Once the site is launched we hope to work with VCBet to build awareness about what will be the industry's leading betting experience."