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Gambling Sites Launched by 888 and Kamay Holdings
Over the past year 888 has been signing deal after deal with different groups to build their selves back up after the losses from the passing of the UIGEA. One such deal was with Kamay Holdings. 888 announced a deal with Kamay back in December that would see Kamay accepted to the white label operations and using 888's technologies. Other Companies had previously been using 888's technology such as Rileys Poker and Tower Tomeos.
Gigi Levy, CEO of 888, had stated this about the partnership: "As part of our vision and action to gain dominant market share in growing markets, we are implementing our white labeling strategy to enable us to achieve quick growth parallel to our robust organic growth in those markets. This agreement is a further progression of 888.com's diversified, multi-channel strategy to grow our customer reach and appeal globally."
888's hope was that Kamay would bring more traffic to the European Market. The two Companies have released two sites. A poker site called Lucky Ace Poker and an online casino titled Lucky Ace Casino. Marketing officials have been conferring with affiliates this week through a new program called Lucky Ace Partners. We will see in the upcoming days who signs on to be a part of the new online gambling sites.
Published by Sadonna Price
Senior Editor




