Sky Group On Neutralize

With the UK having new laws and the gambling industry growing the Sky group or BskyB has made a deal with Neutralize a search engine marketing agency to market their betting and gaming, this includes SkyBet, SkyPoker, SkyVagas, and yet to be released SkyBingo.

They decided on Neutralize because of their proven track record as some of the other clients they represent are companies such as Black and Decker, the London Stock Exchange and CNET.

Edward Cowell the technical director of Neutralize stated that SkyBet as well as the other companies they represent want an agency that not only has a proven track record but also is on the cutting edge of technology to manage these large companies.

Some of this new technology includes a new Ascendex tool that spiders in the same manner as a search engine in search of search engine optimized websites. Their system is automated and extremely efficient in working with large sites and saving time.

Emma Crowe the head of Poker for SkyBet stated that Neutralize was a good choice for them, they needed an agency with not only a proven track record but also one that was a leader in search engine optimization as this will be a large part of their marketing.