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Ultimate Blackjack Tour Employs Quova Security

Jan 22, 2008
Category: Poker Industry
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Online gaming company, Ultimate Blackjack Tour (UBT), has employed the geolocational services of Internet security provider, Quova, to ensure the absence of fraudulent activities at the online gaming site.


The Ultimate Blackjack Tour at ClubUBT.com complies with all US laws by not supplying what is defined by the US as "gambling". However, since the passage of the Unlawful Internet Gambling Enforcement Act (UIGEA) in 2006, individual states govern what is and is not legal in terms of online gaming for real money. The UBT, in an effort to follow all regulations set for by the UIGEA, allows customers from such legal states to enjoy all of the excitement of online gaming, but must be able to decipher a user's location to determine the legality of play.


This is where Quova Inc. plays their role in the UBT. Quova, leading Internet geolocation service, provides geographical tracking of all visitors to the UBT web site. Not only does this prevent members of non-legal online gaming states from participating at UBT, it helps to prevent other fraudulent activities as well. All players must give truthful information that corresponds with their location, or they will not be allowed to take part in online gaming at ClubUBT.


Entirely too many online gaming companies have been effected by the UIGEA, forcing them to close their doors to the US market. By staying fully in compliance with US online gaming laws, the Ultimate Blackjack Tour can ensure sustained operations for their members.


"Compliance is a critical, multi-step process for us," states Ultimate Blackjack Tour president Brett Calapp. "Quova provides the necessary first step for www.ClubUBT.com. Its IP geolocation data allows our company to be compliant on a state-by-state basis with a high degree of accuracy."


Quova COO Gary Jackson offered his comments on the new partnership, "As part of a rigorous online and off-line authentication process, Ultimate Blackjack Tour decided to use Quova's IP geolocation data services as the solution to pinpoint players' geographic location. Ultimate Blackjack Tour maintains an enterprise-class network, and they needed a best of breed partner to match their robust infrastructure; Quova provides the accuracy they need."


Quova's innovative geolocation services not only pinpoint the location from which an IP address enters the UBT web site, but goes one step further to determine the ISP type (DSL, Dial-Up, etc.) and the use of a proxy server. Proxy servers are often used to mask a user's true location. Understanding where their players are coming from also gives the Ultimate Blackjack Tour an advantage in media marketing.


Aside from the latest addition of the UBT, Quova's client base consists of many major companies, including American Express, the BBC, Ladbrokes, Major League Baseball and Microsoft.

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Published by Donnajyc
Senior Editor
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