GamedayPoker.com gets into Australian Culture

International poker room GamedayPoker announced a multi-year partnership with Australian V8 Supercar Championship team PWR Racing. The deal will see the cars of PWR Racing's Cameron McConville and Paul Dumbrell display the logo of the London-based online poker room throughout the 14 race weekends that will make up the 2007 season.

"The incredible popularity and visibility of the V8 Supercar Championship is unmistakable," said Morgan Davies, Chief Executive Officer of the Gameday Group. "As we begin to focus our marketing attention on the Australian and New Zealand markets, the team and championship were a natural fit. In addition, the team's integrity and commitment to excellence will give us momentum as we grow our exposure across these territories. GamedayPoker.com is building a name for itself as a quality gaming destination and we're very excited about our partnership with PWR Racing,"

The V8 Supercar Championship is the most popular and well known motor sport in Australia and has a considerable following in New Zealand. Additionally, it is steadily growing in popularity across the world due to broad international television coverage. V8 races are held in every state of Australia on numerous and varied purpose-built racetracks and street circuits in addition to separate rounds in New Zealand and Bahrain bringing spectators up to 250,000 each race.. Throughout the Championship, GamedayPoker.com will be offering incentives and sign-up bonuses to fans of the sport.