WSOP Merchandise Will be Managed by XP Events

The World Series of Poker has just announced that they have reached a multi year alliance with XP Events to distribute WSOP branded merchandise across multiple retail touch points. 

This includes the new WSOP branded store in Las Vegas, an online shop and retail kiosks.  XP Events is a leading retail merchandise management and fulfillment house that is based in Denver, Colorado.

"XP Events is a leader in sports merchandising and marketing and we've been impressed by their work with the NBA and NHL," said Jeffrey Pollack, the Commissioner of the World Series of Poker. "XP's expertise will broaden our footprint and provide our fans and players, and poker enthusiasts everywhere, with a world-class shopping experience."

Under the agreement XP Events has become the official merchandise provider for the World Series of Poker brand.  XP Events will be managing the officially licensed WSOP online store, there retail outlets throughout Las Vegas during the 2008 tournament from May 30th through July 14th and they will also be managing a new official World Series of Poker retail store that will be opening soon.

"Poker is a sports and cultural phenomenon and we are thrilled to align with the best brand in the business, the World Series of Poker," said Alan Fey, president, XP Events. "From e-commerce to retail, we think this alliance will benefit consumers allowing them multiple touch points to support their poker passion."